Thursday, 3 July 2014

Andrex keep clean campaign

Hi everyone, so last Friday I got invited to an Andrex event to talk about personal hygiene. It's quite a sensitive subject and people often avoid to talk about.  How come we now live in a world where we finally feel comfortable to talk about sex but not about how we clean ourselves?  Andrex is taking that brave first step to try and get us to talk about it more.

The event was held at the lovely Haymarket Hotel in London near Piccadilly Circus.  I was shown to the basement where it had this lovely swimming pool it was relaxing I just wanted to drive in and go for a swim. They also supplied refreshments and pastry's.  I for once had a tea I rarely do but I needed it that day.  That morning was hell on earth (thank you Lindy for saving my bacon)

After a while we went up to a little room for the meeting.  The room was lovely and cosey and well laid out.  Notepads and pencils were set out which was just as well as I forgot mine due to the morning from hell I had.  We started off introducing ourselves as well as Andrex marketing etc being there, they were accompanied by Dr Carol Cooper, Pat Spungin and Sam Owen.  They then told us about their campaign and what their mission was.

"To increase the standard of clean. Being and feeling clean helps you feel better within yourself and confident.  It's time to come clean. Nearly all of us believe having a clean bottom is essential, yet we don't really talk about it."

It's been proven that feeling ultimately clean gives us more confidence, so why are most of avoiding being truly clean?  Not only this but when you potty train we worry if our children wipe themselves properly yet avoid this question to ourselves.  I posed the though to Andrex "Due to the marketing of wet wipes, adults mostly presume wet wipes are just for children we need to change this".  They agreed with me.  This is probably why a shocking 1/3 of people don't wipe properly. 

 So what is the right way to clean yourself?  Well in simple terms it's Dry > Wet > Dry.  However there are 
 Steps Andrex have outlined to make it simpler.

Step 1                                                                                                     Use a good quality soft toilet paper, and use 3-4 sheets pet wipe until the paper is clean to avoid chafing your delicate, intimate skin.
Step 2                                                                                                     Only wipe from front to back, and never re-fold toilet paper, to avoid coming into contact with harmful bacteria.               
Step 3                                                                                                     Use 1-2 sheets of moist toilet tissue to you get even cleaner and feel even cleaner.           
Step 4                                                                                                Finish by patting dry with dry toilet paper.  To protect your intimate area and achieve the right moisture levels.
Step 5                                                                                                  Always wash your hands with soap and dry throughly. It's the single best way to stop the spread of disease.

Now most of you will think this is common sense right?  Well it's just shocking how many people don't follow this.  I can't believe I'm about to say this but a MASSIVE 95% of people admitted to not washing their hands.  That thought sends shivers down my spine. If that's true then why do 97% of people agree that being and feeling clean is important to them.  Surely it's common sense to make sure you wash your hands and wiping properly?   So what do you think about this?  Do you have trouble with keeping clean is there something you would like to admit?  Or maybe your squeaky clean.  Please leave your views and opinions in the comments down below.  Andrex will soon be making this campaign live.  I can't wait to see the adverts and indeed to reaction of people and if they just shy away from the "awkward" topic.  Also another question before I go.  Do you think learning how to wipe properly should be a discussion in school as well as at home?


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